Classic Home is looking for a motivated and analytical Website & Ecommerce Specialist. They will be responsible for managing all aspects of our online business initiatives and identify tactical and transformational projects aligned to the strategic roadmap.

This Specialist will partner with direct stakeholders and department leads in Sales, Merchandising, Marketing & Operations and work with IT counterpart to develop and execute the eCommerce strategy growth plan, as well as Omni-channel integrated to B2B business environment. The candidate will possess superb analytic skills, digging deep into data to craft critical objectives, strategies and tactics, and then turning insight into action to business drive results.

Position Responsibilities

  • Strong ownership of P/L and optimizing it in order to deliver the business profit.
  • Develop and execute the eCommerce plan in line with the enterprise planning process and ensure that the online growth strategy aligns with the organization’s overall business strategy.
  • Manage key drivers behind sales and gross profit margin, including: traffic, average order value and conversion, to ensure the team is on track to meet or exceed the plan.
  • Responsible for the site/app experience and revenue goals and leverage b2b consumer on-site behavior and analytics to achieve business targets.
  • Lead the site/app merchandising strategy to ensure on-site search and sorting strategies are optimized.
  • Work with IT, Product Management and Creative to execute the digital strategy.
  • Develop site/app optimization strategy and calendar to drive short and long-term improvements.
  • Work with marketing team to lead product launch process and execution.
  • Execute and optimize the merchandising strategy for collection/landing pages, website navigation, and product placement
  • Collaborate closely with stakeholders to identify requirements and align on specific questions relating to the execution of ecommerce campaigns.
  • Identify partners and technologies that power our eCommerce/app sites and leverage them effectively to drive increased traffic and sales.
  • Work with web designer, merchandisers and marketing to execute website/app updates including changes based on promotional activity, content refreshes and new product set-up.
  • Work with Sales and product teams to ensure a seamless customer experience between all our digital properties.
  • Manage the setup and maintenance of weekly/daily merchandise and creative strategies with great attention to detail and accuracy
  • Build sales forecast, align with marketing budget, partner with leadership team to manage forecast
  • Work closely with Merchandising / Planning to ensure assortment and inventory for channels
  • Monitor the site/app to ensure optimized performance around customer engagement and conversion across different customer types
  • Monitor the live site/app daily to check for category navigation issues and opportunities and product accuracy.
  • Provide regular competitive analysis, manage site/app data and analytics, regularly present insights for scale
  • Deep understanding of UX/UI with customer experience at the forefront


  • Bachelor’s degree required – MBA/Masters preferred but not necessary
  • Previous global experience
  • Analytical and brand marketing mindset
  • 5+ years of demonstrated success in a hands-on eCommerce role in a retail environment.
  • Familiarity with A/B testing including program development and performance measurement.
  • Previous experience with site merchandising, A/B testing and conversion rate optimization tactics.
  • Experience with Analytics tools, Google Analytics
  • Understanding of Salesforce Commerce Cloud preferred but not required.
  • Understanding of customer service, supply chain, fulfillment, and operations processes.
  • Demonstrated ability to manage cross team projects with several teams, stakeholders and agencies.
  • Experience with both B2B and B2C eCommerce