Volunteer Marketing Strategy Consultant for Almost Fun

Taproot Foundation

Chicago, IL

This job has been expired

Almost Fun is seeking skilled volunteer support through Taproot Plus. Taproot Plus is an online platform that connects nonprofits to professionals seeking strong opportunities to volunteer their talent for good. All Taproot Plus projects are vetted and once Almost Fun selects a volunteer applicant, Taproot Plus will provide resources and support to help make the project a success.


About This Project

If you would like to learn more about this organization and project, please follow the apply link to schedule a preliminary call with a representative of the organization.

About This Organization

Our mission is to empower all students in their math learning through culturally-responsive and relevant digital resources.

Marketing Strategy – SEO optimization and digital marketing

We’re looking for someone to help us audit our current SEO setup and collaboratively design a robust marketing strategy covering SEO improvements, paid ads optimization, and social media to help us increase usage of the other ~60 lessons on our platform.

Our nonprofit provides free, culturally-responsive, digital math resources to empower 6th-12th grade students in their math learning and build their math confidence. Each lesson uses non-math analogies, visualizations, and interaction to help students build a conceptual understanding of math and math intuition (example: https://www.almostfun.org/lessons/volume-cylinders-prisms).

Because these lessons have so much content, they lend themselves well to SEO. In fact, we grew 7000% last year to support 1.5 million students because a handful of these lessons naturally built up strong SEO presences. Our mission is to empower students in their math learning through culturally-responsive resources that unlock their math potential. By helping us get these resources in the hands of more students, you will be directly contributing to this mission. We’ve heard from our students that our resources have helped them conquer their math anxiety, find joy in math, and understand math for the first time. Your work will ensure more students know about our resources and can access them whenever they need them.

We have an engineering team of former Googlers and an amazing content team of former teachers ready to collaborate with you and implement your ideas for us. We’re excited for the opportunity to take our resources to the next level and get them in the hands of more students who need them! Growth is a big priority for us this year, so we are ready to implement a new marketing strategy to help us reach more students. Our CEO and Chief Academic Officer (CAO) will work closely with you to help you understand our content. Our CAO will integrate any content-related SEO updates, and our CTO will implement these updates onto the website. We also have a social media intern team this summer ready to implement social media strategies developed.

Tools wise, we have an Ubersuggest subscription, Google Analytics and Search Console set up, and an integration with ahrefs ready to use. We also have Google Nonprofit Ad Grants ready to use and be optimized.

This project can be done remotely.