Sr. Field Marketing Manager, North America

HashiCorp

New York, NY

This job has been expired

About HashiCorp

At HashiCorp, we’re building a generation-defining infrastructure software company, powered by our core principles and a growing team of talented, committed professionals working together to help organizations seamlessly transition to and operate in the cloud. Founded in 2012 and headquartered in San Francisco, 85 percent of our employees work remotely, strategically distributed around the globe. From our inception we built the company with a remote-first approach because we believe talent has no boundaries.

At HashiCorp, we do things a bit differently, including marketing. The right candidate for this role will closely align field marketing efforts with HashiCorp values, brand, and culture. You will do this by immersing yourself in the company culture and actively learning our voice and our product tools. You are passionate about being a strong contributor to a team and want to help build a company. You are a self-starter and thrive in a fast-paced, goal-oriented environment. You are excited to proactively build your own quarterly business plans aligned to regional and company needs. You are comfortable with the ever-changing nature of hyper-growth tech companies and can quickly adapt and adjust accordingly with flexibility. You enjoy taking ideas from inception to execution and look for ways to improve and optimize with each iteration. You are detail-oriented, have strong communication skills, and are constantly ensuring your work is closely aligned with marketing, sales, and company needs. You like to think strategically and take a personal approach to marketing, while also understanding your efforts ultimately need to be validated by data.

In this role, you will

  • Deliver regional field marketing across a targeted sales region
  • Collaborate with regional sales leaders to develop quarterly campaigns balanced between the immediate and future quarter needs of local markets and target accounts.
  • Implement regionally focused campaigns and tactics focused on accelerating key accounts through the sales cycle. Campaigns include online and offline tactics and span the entire sales cycle, focused by region, and sometimes by vertical.
  • Introduce and test new styles of localized account-based marketing strategies.
  • Report on results of specific tactics, your quarterly business plan, and the breadth of the field marketing program in your region, including reports from Salesforce, Clari, and Splash.
  • Focus efforts on driving the HashiCorp enterprise business, but have experience and an understanding of how our foundations in open source support our company.

Skills & Experience

  • 3+ years in tech marketing with experience in multiple customer-facing marketing disciplines, including regional marketing, in-person events, digital campaigns, and email
  • Strong written and verbal skills
  • Ability to work closely with a distributed sales team and collaborate closely across a geographically dispersed marketing team
  • Strong interpersonal skills and comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences
  • Ability to coordinate, lead, and complete multiple marketing campaigns concurrently
  • Ability to implement quickly and adjust projects as needs evolve
  • Ability to work in a fast paced environment and actively seek candid feedback from relevant stakeholders
  • Travel across the targeted sales regions as needed for regional campaigns
  • Proficient in Salesforce, Marketo, Splash, and Google Workspace (GSuite) with ability to learn new software quickly
  • Graphic design skills a plus

This position is remote-friendly based within one of our sales regions.

HashiCorp embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better our company will be.

HashiCorp embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better our company will be.

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