Published

Overview

Position:SEO Content Writer

Summary

New American Funding is actively seeking a SEO content writer to assist with department and company growth initiatives. This team member will play a key role in creating, editing and optimizing SEO content for a portfolio of mortgage websites. The content needs to be tailored to the mortgage industry, trends while consciously targeting specific demographics or audiences. The goal of the SEO content writer is to establish and prove organic growth with the purpose of driving revenue. Experience with writing unique SEO content, digital publishing with the intent to generate qualified traffic. The candidate will regularly optimize current onsite content, offsite content and meta data our portfolio to help achieve department and company goals.

Responsibilities

  • Write 8 – 10 pieces of optimized keyword-rich SEO content based on weekly mortgage trends, and valuable industry updates. The content should be tailored to search engines and have high value to our target audience.
  • Post optimized articles and/or optimized content following industry standards to our CMS platform, social channels and more.
  • Review, enhance, and edit SEO content written by team members (elevate the overall quality and accuracy across content formats);
  • Conduct backlinking analysis and creation, keyword research, rank analysis, and content marketing strategy analysis according to best SEO practices and share recommendations with the team
  • Optimize current copy, landing pages and metadata for maximum organic exposure and conversions while maintaining engaging targeted content;
  • Collaborate and innovate with all teams (editorial, video, and social) to create engaging and meaningful multimedia content (articles, podcasts, videos, infographics, live streams, etc) which align with our organic growth strategy
  • Research trending topics within the pop culture industry
  • Provide additional recommendations to increase organic visibility and branding through SEO efforts

Qualifications

  • Bachelor’s degree in English, Journalism, Communications, Marketing, or similar field;
  • 3 or more years’ of experience writing for online publications
  • Excellent creative writing, critical analysis, and editing skills;
  • Basic knowledge of HTML;
  • A working knowledge of SEO (onsite and offsite) and how it applies to content marketing;
  • Knowledge of analytics tools like Google Analytics, Google Search Console, SEMRush;
  • Knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, etc.), best practices and how they can be deployed in different scenarios;
  • Strong time management skills with the ability to plan, organize, prioritize, & respond to changes quickly.

Work Authorization : Must be able to verify identity and employment eligibility to work in the U.S.

Other Duties : This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.

Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.

[EOE/M/F/D/V. Drug-free workplace.]