Growth Marketing Manager, SEM

SeatGeek

New York, NY

Published

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

By catering to both consumers and enterprises, we’re powering a new, open entertainment ecosystem where fans have effortless access to experiences, and teams, venues, and shows have seamless access to their audiences. Because everyone should expect more from ticketing.

As an SEM Manager on the Growth Marketing team, you’ll play a leadership role in managing a multi-million dollar marketing channel that has a direct impact on SeatGeek’s overall user & revenue growth. You will use both sides of your brain to develop innovative growth marketing strategies in collaboration with marketing analysts, product managers & data scientists; and you will demonstrate the value of these strategies through data-based analysis and a rigorous, fact-based approach. You’ll report to our SEM Director.

What You’ll Do

  • Use analytical tools and data-driven methodologies to evaluate the performance of our SEM program and develop/execute strategic recommendations
  • Optimize our bids/bid strategies to maximize ROAS AND market share
  • Develop & execute experiments & A/B tests that evolve our bidding, copy, and landing page strategies
  • Own strategic pillars on SEM e.g. event types, audiences/personalization, copy strategy etc.
  • Manage and help grow SEM Analysts, providing strategic direction and coaching
  • Use a rigorous analytical approach to evaluate the performance of our SEM program and make strategic decisions
  • Steer relationships with external advertising and measurement partners like Google, Microsoft or Adthena
  • Collaborate with internal Analytics and Data Science teams to power data and insight-driven optimization and machine-learning bidding strategies
  • Collaborate with internal Product and Engineering teams to tune the purchase path for growth and build tools to streamline/enrich workflow processes
  • Collaborate with internal stakeholders to align our marketing strategies with enterprise-wide initiative

What you have

  • Bachelor’s degree
  • 5+ years of performance marketing experience managing Paid Search specifically
  • 2+ years of relevant work experience managing SEM teams
  • Expertise with AdWords/Google Ads and Google Analytics
  • An analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large sets of data
  • Strong verbal and written communication skills–you are at ease describing complex strategies and approaches to various audiences within an organization, from the C-Suite to entry-level analysts
  • Strong data analysis toolbox, including experience with Excel, SQL, and Looker (or other BI tools)
  • SEO experience a plus but not required
  • Experience with Python or R a plus but not required

Perks

  • Equity stake
  • Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
  • A WFH stipend to support your home office setup
  • Flexible PTO
  • Up to 16 weeks of paid family leave
  • 401(k) matching program
  • Health, vision, dental, and life insurance
  • Annual subscriptions to Headspace, Ginger.io, and One Medical
  • $120 a month to spend on tickets to live events
  • Annual subscription to Spotify, Apple Music, or Amazon music

SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!