Advertising Associate

Whole Whale

Brooklyn, NY

Published

Digital Advertising Associate (Full Time)

Whole Whale is looking for a Digital Advertising Associate to develop, implement, and analyze digital advertising campaigns across different Whole Whale teams and projects. 

  • This is a full-time staff position offered at the Associate level. As part of our DEIB Commitment, Whole Whale has transparent salary bands by level to ensure fair compensation across our team. The salary range for this role at the Associate level is $45,000 – $50,000. Our total compensation package also includes competitive benefits such as 401k company match, employee profit-share, student loan reimbursement, unlimited PTO, and more.
  • This role has an option to be Fully Remote. In non-Covid times, Whole Whale is based in Brooklyn, NY. 

To apply

Send a cover letter, resume, and the contact information (emails preferred) of 2 references to jobs@wholewhale.com with the subject line “Advertising Associate 2022”. References will not be contacted without explicit notice to the candidate. In your cover letter, please address these questions: 

  • Why do you want to work for Whole Whale?
  • What is your previous experience with nonprofits, digital marketing, and/or digital advertising? Please be as specific as possible in your examples.
  • What is a social cause or organization that you are passionate about? What digital marketing or advertising tactic would you recommend to that organization, or organizations in that cause space? 

RESPONSIBILITIES

Digital Advertising Campaign Strategy + Management

  • Directly contribute to or lead the development of paid digital advertising campaign strategy for 3-5 nonprofit clients. This includes recommending budget, platforms, targeting, copy, calls to action, and more
  • Plan and execute digital advertising campaigns for clients across platforms, including but not limited to Facebook, Google (video, search, display), Twitter, and more 
  • Research audiences, targeting, and ad placements to maximize campaign outcomes and client impact, especially around nonprofit fundraising
  • Create and manage strategies for nonprofit Google Ad Grant accounts, including determining search budgets, bid strategies, keyword targeting, and ad messaging
  • Brainstorm new campaign ideas and opportunities or tests to drive more conversions and increase return — you are never satisfied with flat lines on a graph
  • Meticulously set-up campaigns with an eye on every small detail and check box
  • Contribute to Whole Whale’s advertising expertise through research of new ad platforms, tools, strategies, and tactics to drive success

Campaign Analysis and Client Communication

  • Manage individual workflow and clearly interpret and present campaign data and performance to nonprofit partners
  • Identify and report actionable insights for clients using data from multiple sources, including web analytics tools, social media analytics tools, and search tools
  • Create dashboards and reports to share campaign results in Google Data Studio, Google Analytics, Sheets, and other platforms
  • Lead advertising strategy discussions, present recommendations, and report regularly around paid ads on client calls; answer client questions related to ads

Opportunities for Growth

We take learning seriously and encourage individuals to take a leading role in determining their growth at Whole Whale. Beyond continued learning and experience to deepen advertising expertise, growth opportunities for the Advertising Associate could include, but are not limited to, the following:

  • Whole Whale marketing: Build, scale and produce WW content (site resources, videos, social content, etc.) and find other creative ways of marketing our services and products
  • Client Account Management: Serve as the direct point of contact for nonprofit clients and lead the client team in developing and delivering marketing and advertising services
  • Internal operations: Take part in internal processes for hiring new team members, choosing client projects to work on, building WW culture, cultivating internal expertise, or participating in other internal systems
  • Product development: Support our product team in managing WW products (like Whole Whale University and WWU Live) and/or in pitching and developing new products (like our new Inclusivity Tool) that support our nonprofit partners
  • People management: Act as a manager for interns, fellows, or full time employees

Qualifications

This is an entry level position — we are primarily looking for applicants eager to learn and develop their skills in the digital advertising space. The ideal candidate has: 

  • Familiarity with basic digital marketing principles 
  • Familiarity with digital advertising on Facebook, Google, YouTube, and/or other digital platforms
  • Demonstrable experience managing individual workflows responsibly and effectively
  • Great attention to detail and organizational skills –  able to successfully manage multiple projects at once
  • Ability to work and problem-solve independently
  • Experience with Google Analytics and/or other web and social media analytics a plus
  • Experience with digital fundraising a plus
  • Embody WW values of curious, honest, positive, efficient, analytical, empathetic, and mission-driven
  • Passionate about social causes and believe in the mission of the clients we support: Wholewhale.com/clients

Salary + Benefits

Salary range for this role starts at $45,000 depending on experience.

Every full-time hire undergoes a three-month “swim test” but is eligible to enroll in core benefits like health, vision, and dental care right away. At the end of three months, you’ll unlock all of Whole Whale’s awesome benefits for full-time employees including: 

  • 100% Paid Health, vision, dental care: Base plan for Health, vision, and dental premiums fully covered in one option along with additional plans to meet your needs.
  • Annual profit share: A percentage of profits are shared as a 401k distribution to full-time employees who qualify. This has historically equated to approximately 10% of base salary.
  • 401k with 4% company match: Whole Whale matches up to 4% of salary contribution. 
  • Unlimited PTO: Minimum of 10 vacation or sick days must be taken each year. We count work getting done – not working days. 
  • Commission: Employees can earn a 5% commission fee up to $5,000 for any new business they generate.
  • Staff Retreat: Once a year the team participates in a staff retreat for team-building and goal-setting activities. The Poconos and upstate NY have been popular destinations.
  • Technology budget: New employees get a $1,200 tech setup budget for a computer and equipment as needed. Presently, Whole Whale is also providing extra equipment to facilitate work-from-home productivity.
  • Learning budget: $750 a year to spend on approved educational activities, books, classes, or conferences. We’re serious about learning. 
  • Wellness budget: $400 a year to spend on enhancing your physical and mental wellbeing.
  • Cell phone: Whole Whale covers phone costs up to $700/year for any whalers who choose to join the company Verizon phone plan. 
  • Student loan assistance: After 1 year, whalers can receive up to $600/yr ($50 off their monthly payments) to support paying off their student loans (up to $1800/yr after 3+ yrs).
  • Whale abroad month: After 2.5 years at Whole Whale, full-time employees have the opportunity to work abroad for up to one month. Includes a reduced 4-day work week and up to $2,500 towards the trip cost (reputable remote work partners provided).
  • Paid parental leave: New parents can take up to 12 weeks of paid leave to be with their new child. After that, up to 3 months of unpaid leave or flexible time can be arranged.
  • In-office perks when we reopen:
  • Office snacks: We keep a fully stocked kitchen in our Brooklyn-based office, including unlimited tea and coffee and other snacks
  • Pet-friendly office: Pups are welcome in the office! Treats provided
  • Flexible remote work policy

Whole Whale is an impact-driven B-corp digital agency that is committed to building a diverse, equitable, and inclusive team. We strongly encourage candidates who identify as people of color, people with disabilities, and/or LGBTQ to apply. The application process will include 2 Zoom video interviews, an exercise showing sample work, and reference checks. Candidate applications will be accepted on a rolling basis until the position is filled.